BID Member Marketing and Promotion

Marketing and promotion are important responsibilities that every BID should address, and the 125th Street Business Improvement District makes them a priority. The main goal of our Harlem marketing and promotion program is to encourage the economic and cultural development of our dynamic neighborhood. We want to enliven the area and inform residents and visitors about everything Harlem offers, including shopping, dining, entertainment, and more. Our initiatives include advocating for local businesses and using our social media to showcase Harlem’s growing popularity.

We regularly post original content that showcases 125th Street offerings through live broadcasting, photos, and video. We highlight local events and attractions to draw visitors, and we also exclusively promote our BID members. Become involved in our BID member marketing efforts by registering and updating your membership annually. If your business has any promotions, projects, or special events, we want to feature you on our social media platforms. Let us know ahead of time so we can create media posts and relay your messages!

The 125th Street BID uses multiple distribution channels to share information with our social media followers and the community. We re-post and re-tweet 125th Street business deals at least two times a day on social media.

Be sure to follow us on the following platforms, as we consistently post throughout the year:

Twitter @125thstreetbid

Instagram @125thstreetbid and @harlemhapps

We want to be a helpful partner for your company, and your involvement in our BID member marketing contributes to neighborhood success. If you’d like maximum exposure for your business, we recommend considering our sponsorship programs. We organize many events that can help you appeal to your target audience.

Additionally, before requesting event promotion, we recommend viewing our Event Request Guidelines below. Again, like sponsorships, our Harlem marketing and promotion program offers first priority to BID members.