Made to Stick — PDF download : 9781400064281

Viewing 2 posts - 1 through 2 (of 2 total)
  • Author
  • #8027

    Made to Stick
    Why Some Ideas Survive and Others Die

    by Chip Heath, Dan Heath

    📕 Made to Stick ~ Read More 📕

    • ISBN: 9781400064281 (1400064287)
    • Publisher: Random House
    • Format: hardcover, 291 pages
    • Release date: January 2, 2007
    • Language: english
    • Author: Chip Heath, Dan Heath
    • Genres: business, psychology, leadership, communication, design, buisness, management, entrepreneurship

    About The Book

    NEW YORK TIMES BESTSELLER — The instant classic about why some ideas thrive, why others die, and how to improve your idea’s chances — essential reading in the “fake news” era.

    Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas — entrepreneurs, teachers, politicians, and journalists — struggle to make them “stick.”

    In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds — from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony — draw their power from the same six traits.

    Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.

    Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas — and tells us how we can apply these rules to making our own messages stick.

    MOBI Made to Stick download. MP3 book Made to Stick by Chip Heath for iOS on IndieBound. Hardcover ebook Made to Stick buy cheap on PC. Paperback ebook Made to Stick Chip Heath read online on Barnes & Noble. PDF Made to Stick Chip Heath read PocketBook on Powells.

    TXT book Made to Stick download. Online book Made to Stick by Chip Heath buy on Kobo. Hardback ebook Made to Stick iPhone. FB2 Made to Stick read. FictionBook book Made to Stick Chip Heath on Kindle on Book Depository.

    EPUB ebook Made to Stick by Chip Heath download for reader. Hardcover Made to Stick buy cheap on Audible. TXT book Made to Stick read online on Booktopia. FictionBook ebook Made to Stick by Chip Heath buy for Android. FB2 Made to Stick Chip Heath Mac.


    Worthy: Celebrating the Value of Women by Elyse M. Fitzpatrick ~ 9780764234361

Viewing 2 posts - 1 through 2 (of 2 total)
  • You must be logged in to reply to this topic.