November 21, 2020 at 3:29 pm #13108witenbergParticipant
Why KFC is Still Cookin’ After 50 Years
by Robert Darden
- Format: hardcover, 226 pages
- Author: Robert Darden
- Language: english
- Release date: March 1, 2002
- Publisher: Tapestry Press (TX)
- ISBN: 9781930819122 (1930819129)
About The Book
— Colonel Sanders and Pete Harman are real people who coped with real business challenges and they had a ball Share in their adventure and learn that just doing the right thing can pay off in a big business that will endure.
— A business book that provides the reader with easy to read, easy to understand information about how to build a business and maintain it regardless of tough times.
— At the heart of the KFC story is how Colonel Sanders and Pete Harman built a global business based upon motivating their employees, rewarding employees through profit sharing (before American business understood the concept), giving women opportunities and developing their talents (before Affirmative Action), and in the end revolutionized the restaurant business.An American icon celebrates 50 years because Colonel Sanders and Pete Harman put people first, implemented an urgency for excellence, and paid attention to every detail of their restaurant business. These business secrets and practices are written in an easy to read story that is engaging and a delight to anyone interested in growing a business. Colonel Sanders chose Pete Harman to go forward with his “secret recipe” and Pete did, eventually acquiring more than 300 franchises. The story chronicles the early days, the tough times when KFC was owned by corporations that didn’t understand the food business. There were lawsuits and hard feelings until spin-off, Tricon Global Restaurant Corporation, emerged with a leader committed to quality food and relationships with customers and franchise. After settling all of the lawsuits, David said to Pete, “Now teach me the restaurant business.” Pete did. Today Tricon is regarded as a highlysuccessful international business and KFC maintains a restaurant stronghold on every continent in the world.
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